About this event:
The anticipation for Beyonce’s shapewear slip coveted Ivy Park clothing line drops is at an all-time high. The Bey hive is buzzing over the chance to snatch some of Ivy Park’s athleisure essentials, counting down the minutes until the mix of high-performance sportswear and fashion-forward leisure wear lands in their closets. While patiently awaiting the launch, I’ve had a lingering question on my mind — is “Ivy Park” a real place? Well, yes and no.
While “Ivy Park” isn’t technically a real place, womens sweat suits the name was inspired by a significant park from Beyonce’s childhood. If you watch the promotional video the singer released to coincide with the launch, you will see recurring images of an enchanting park, with an image of it’s name and address shown at the end. The video reveals “Parkwood Park,” a park located at the corner of Rio and Parkwood in Houston, A.K.A Beyonce’s home town.
As the video plus sizes weats uits progresses, Queen B discusses childhood memories of running through the park with her dad and how it is her source of inspiration for many things in her life. “Before I hit the stage I go back to that park,” she says in one part, and in another, “the park became a state of mind.”
So “Ivy Park” isn’t technically a real park, but the second cheap sweatshirts part of the name based on an actual park from where Bey grew up.